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Mar 14

GoDaddy Web Site Builder and Search Engine Optimization? Don’t also Bother!

Once the name shows, this blog post defines GoDaddy Website Builder to our experience (aside from its variation – “Personal”, “Business” or “Business Plus”) although we had been wanting to enhance the on-site Search Engine Optimization of litigant. Its function is certainly not to hurt GoDaddy’s reputation but instead to assist small enterprises understand that GoDaddy’s Website Builder just isn’t this content administration system (CMS) that is right for reaching the salient online existence this is certainly therefore vital for small enterprises’ survival in this age that is highly competitive.

As always, during our analysis that is preliminary of client’s situation, we made a summary of problems that required action. Among others, the robots.txt file was not configured properly, there were two versions of the true webpage plus one would have to be 301-redirected to the other, there clearly was no Schema.org implemented to markup our client’s company data, reviews and products, no map pointing towards the Bing+ neighborhood listing had been embedded, etc.

We knew that the internet site was hosted on GoDaddy’s site Builder, which we’d no knowledge about, so our concept would be to make an effort to perform the optimizations upon it if unsuccessful – move the web site to WordPress and hosting that is regular.

That which we learned is the fact that while being the cheapest means to host a webpage on GoDaddy (rendering it an incredibly cheap choice altogether), the internet site Builder didn’t enable you to perform nearly every action that a frequent web hosting will allow you to definitely. GoDaddy advertise their device once the option that is best due to their non-technical customers – an extremely easy tool with 100per cent hassle-free setup and upkeep to produce your online business with an appropriate fundamental web site.

This is certainly true (the “comfortable fundamental website” component could be argued), however it is actually what a WordPress website hosted with regular web hosting services offers you, too, except WordPress is nowhere near as restricting. Let me reveal my advice to all the business that is small – don’t get intimidated by exactly exactly how “technically demanding” it really is to create a WordPress website and “undersell” your internet existence to a web page Builder web site. Also when it is a small bit more complex to create and keep a WordPress website, even although you need to pay some body a couple of hundred bucks to do this (which can be an entirely affordable cost for the task), it really is worthwhile over time. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise also for the most modest consumers.

The absolute most shocking component about GoDaddy site Builder is you don’t already have usage of the FTP additionally the database. You’ll imagine the capabilities that are limited derive from this kind of limitation. As an example, despite the fact that there clearly was a robots.txt file that is filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they have https://sitebuildersratings.com been unchangeable as the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to fix the Robots.txt guidelines they replied that this is not something they support for us but unfortunately. The client rep stated straight that the goal of GoDaddy site Builder would be to assist fundamental users develop a fundamental web site – something such as a small business card. So anything “too advanced level” will be impractical to implement – exact exact exact same is true of our recommendations to 301 redirect one of many true house pages to another (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. So fundamentally the concern that arises is “what can one actually do with GoDaddy Website Builder to implement at the very least some SEO that is basic. Well, you can easily nevertheless:

  • compose top quality content
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become included in the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that if you attempt to make usage of Schema.org markup that could be impossible because each time you insert the rule, the attribute that is“itemscope gets stripped away, making the code invalid – one other characteristics remain intact though)

Our Suggestion

Everything we advised to the customer would be to migrate their GoDaddy site Builder built web site to WordPress so we can implement all our Search Engine Optimization recommendations. The primary concern he previously was that keeping his internet site can be very difficult he would have to learn how to deal with WordPress for him because. We chose to provide him a free of charge assessment to get their means around WordPress which will be by no means a whole lot more difficult to handle than GoDaddy Website Builder.

We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. By doing this you certainly will have the ability to completely use Search Engine Optimization recommendations without having any restrictions.

Do you have got any experience with GoDaddy Website Builder? Please, comment below!

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